In today's fast-changing world, organizations must adapt and seize new opportunities. in/tend supports organizations in achieving their goals. With an acute focus on achieving the organization’s strategic priorities, in/tend’s team helps you leverage process improvement, budget diversification, talent strengthening, and strategic planning. With in/tend by your side, you gain a valuable partner to help you assess, design, implement, and ultimately succeed in realizing your organization's aspirations.
assess. design. implement. succeed.
about in/tend
in/tend was founded by Celina Peña, a Latina professional who supports teams who intend to strengthen their impact, collaborate for a better community, improve their operations openly, and build on their commitment and track record at the local, regional, and national levels.
Let’s Strengthen, Streamline, Succeed by aligning your business with our team’s expert support in optimizing your organizational operations.
why in/tend?
Discover the power of collaboration with in/tend.
Our team excels in crafting projects that foster collaboration and participation from all stakeholders, ensuring that every voice is heard.
We combine expertise with a thirst for continuous learning, guaranteeing the most innovative and effective solutions for your organization's growth.
With proven methods and a track record of success, we'll elevate your organization's performance to new heights.
Our team is a highly trained professional with expertise as a Black Belt Lean Six Sigma practitioner, EOS practitioner, and TOP Facilitator.
We leverage state-of-the-art software solutions and seamlessly integrate technology to enhance our offerings.
Passionate about our work, we thrive on collaboration, constantly striving to improve performance while staying true to your mission and vision.
Connect with in/tend to unlock your organization's full potential and achieve unparalleled success.
our work
assess & explore
You intend to grow and learn and we help you assess and plan to ensure a foundation for growth and success.
We offer market assessments, market research and feasibility studies, project management, process improvement, Lean Six Sigma, and strategic planning.
design & plan
We explore with you, design solutions collaboratively, and implement a strategy that builds confidence and support.
We provide facilitation, research, plans of action, prioritization, and tools to strengthen operations.
succeed & iterate
We work together to operationalize solutions and empower your talent for continuous improvement, ensuring your company remains adaptable.
Our support includes implementing management tools, providing product and programming assistance, and facilitating exercises to ensure ongoing success and responsiveness.
services
Consulting
With experience ranging from sales and fundraising, process improvement, and financial analysis to successfully leading teams of all sizes, in/tend’s team brings a wealth of expertise. Their deep understanding of running organizations and their challenges gives her a unique perspective on how consulting can complement their growth journey. Our team believes strategic consulting can help organizations achieve their current goals and pave the way for a brighter future. With in/tend’s guidance, your organization can confidently navigate the path to success, knowing you have a seasoned professional who understands the ins and outs of the business world.
Implementation
Our team excels in planning and brings expertise in various areas to fuel tangible action and results. Our extensive skill set can guide you in product design and implementation, communication strategies, marketing, sales initiatives, feasibility assessments, organizational and market analysis, data curation, goal setting and KPI management, fundraising campaigns, grant writing, and process improvement. By leveraging in/tend’s multifaceted expertise, your organization can take decisive action and make meaningful progress in achieving its objectives.
Facilitation
Our team understands effective planning is rooted in open communication and dedicated collaboration. With a background in TOP Facilitation Methods, she emphasizes the power of participatory facilitation, enabling plans to emerge from within the organization. Guided by in/tend’s team, your teams can engage in a structured and inclusive planning process, capturing your organization's collective wisdom and expertise. in/tend helps create effective plans that align with your unique needs and aspirations by fostering collaboration and empowering team members.
Learning
Ensuring talent and leaders are equipped with the necessary tools, resources, and knowledge is crucial for success. Our team is a multi-faceted group with experiences ranging from entrepreneurs, managers, students, educators, facilitators, and trainers, and we have leveraged digital solutions to support teams and companies in their journey toward successful growth. in/tend’s expertise and commitment to advancement have empowered numerous teams and companies to flourish and achieve their goals.
about celina
(she/her)
Celina brings over 20 years of extensive expertise in business operations and non-profit leadership to the table. Her diverse skill set encompasses operations and management, strategic planning, capacity building, communications, revenue generation (including fundraising and sales), marketing, lending, and business development, along with a strong focus on process improvement.
Notably, Celina held an executive position at a prominent non-profit community asset builder in the U.S. During her tenure, she successfully raised over $7 million annually, providing vital support to more than 4,000 clients through comprehensive business education programs. Additionally, Celina oversaw the deployment of over $25 million in small business loans and facilitated over $60 million in small business COVID relief grants. Her exceptional achievements have garnered recognition, including being appointed as an Aspen Institute Fellow in Microenterprise and an Annie E. Casey Fellow. Moreover, she holds a Six Sigma Black Belt from UTSA, is trained in TOP Facilitation methods, and has a master's degree in political science. She is currently a Ph.D. student in Community Engagement.
Outside of her professional pursuits, Celina leads a fulfilling life. She is an enthusiastic reader, maintains an active exercise routine, and cherishes her role as a mother to her children Luna and Américo. Demonstrating her commitment to social causes, she has served as the Board Secretary for Credit Builder Alliance, Co-Chair for the City of San Antonio and Bexar County Complete Count Census 2020, and Board Chair of the Guadalupe Cultural Arts Center Board and the San Antonio Housing Trust. Most recently, she joined the board of the Mexican-American Civil Rights Institute (MACRI) and the NCRC CDFI Advisory board, further solidifying her dedication to advocacy and community involvement.